Woodford Reserve is a contemporary bourbon produced at one of the oldest distilleries in the country. There’s a tension born from that combination, and it’s one that has the potential to frame the unique way that the product is understood.  

As an ongoing creative partner since 2016, and Woodford’s agency of record from 2016-2020, we’ve created content ranging from billboards to full-scale creative campaigns. Through this partnership, global awareness for the brand has skyrocketed with sales increasing by over 300%.

From national commercials, high-profile sponsorship spots, and luxury product launches, we worked to understand, develop, and successfully steward Woodford’s brand to the world.